01 Jul 2025

Choice Group and Connswater Homes Ltd have completed their merger, formally bringing almost 1,300 homes under the Choice Group brand. The agreement will unlock further opportunities for investment in new homes across Northern Ireland whilst continuing to meet the needs of tenants.

As one of the largest housing associations in Northern Ireland, Choice currently provides 12,000 homes to meet the diverse needs of tenants and residents in Northern Ireland, with another 1,042 in development.

With 1,285 units across several schemes and a further 161 in development, Connswater Homes Ltd provided much needed quality affordable homes for almost fifty years. With an initial focus in the East Belfast area, the association broadened their reach, expanding across all parts of the city, and investing significantly in housing projects throughout Counties Antrim and Down, from Larne to Bangor and Moira.

Both organisations completed a period of consultation with their tenants and staff on the proposals prior to completing the merger.

New Choice tenants will have access to a range of existing tenant support schemes, including financial inclusion, sustainable tenancy support initiatives, and tenant and community engagement through regional networks.

Over thirty employees from Connswater Homes Ltd have transferred to the Choice Group across several departments, including Tenant & Client Services, Corporate Services, Finance and Development, availing of a range of employee benefits, training and enhanced career prospects.

Announcing the merger, Michael McDonnell, Choice Group Chief Executive said:

“Throughout this process we were acutely aware that this was more than an investment project between two organisations, this was about the future of tenants and their homes - their engagement and contribution was vital to making this a successful outcome for all.

“The skills and experience of the team at Connswater will be a huge asset to the Choice group and will further enhance our role in delivering social and affordable, sustainable housing right across the region.”

We are currently experiencing a high volume of calls to our Services Centre. If you are reporting a non-emergency repair we would request that you phone back later in the week or you can report it via email to ServicesCentre@choice-housing.org. We apologise for any inconvenience.