Active Choice is an incentive scheme which rewards and encourages good conduct of tenancy by offering a range of benefits to those who meet the eligibility criteria. This exciting new scheme, which will be launched in the coming months and has been developed in response to feedback from our customers who believe that good tenants should be recognised and rewarded.

Active Choice is about putting people at the heart of what we do, offering financial rewards and a range of other benefits to those who pay their rent on time, adhere to the terms of their Tenancy Agreement and contribute positively to their community.

You can view the range of financial rewards and benefits in our booklet below. You can also contact Choice on 0300 111 222 or email for further information.